MARK SWEENEY
  • WRITER
  • BIO
  • Mark+Erin team

Paypal came to us with a unique problem. They had a simple product with a simple benefit, but they had never just come out and say what it was and why it would help you. "Just please do that without boring people." We thought Jeff Goldblum could tell a simple story in an interesting way. These were written especially for him and luckily he said yes. Our digital campaign increased usage intent by 69% among those exposed.

  • WRITER
  • BIO
  • Mark+Erin team