The Community asked us to help them get a piece of the Verizon consumer business. Within the first 6 months we won three consumer projects, and in the next year we won the Verizon brand campaign for 2021 with our campaign “Verizon vs. Verizon.”
2019-2022 The Lincoln Project
Wrote 5 broadcast/digital spots for The Lincoln Project that got nearly a billion hits including one that was featured on “Morning Joe” and that Rick Wilson called “The Lincoln Project’s closing argument for the 2020 presidential election.”
2016-2018 CCO Publicis/Riney
As CCO won Bank of the West with a relaunch campaign reflecting their sustainable banking practices. The campaign went on to win a gold Effie.
Won Blue Diamond Almonds where we created the "Crave Victoriously" campaign that pushed sales up 37% and changed their packaging. We also built a world around Blue Diamond Almond milk that they’re still using.
Won the Purina Beneful Brand that built trust back into the brand after a safety scare. (The dogs voice happens to be mine)
1992-2015 CD/Writer Publicis/Riney
As a go to creative team, I worked with my art director partner (Erin Alvo-Zerega) across Publicis agencies in San Francisco, Dallas, Seattle and New York.
We helped create The T-Mobile "Uncarrier” positioning that launched T-Mobile’s rise into the Big 3. We also solved T-Mobile global coverage launch with a 360 integrated campaign.
Won Walmart with a go-to market TV launch for its Great Value brand then won the rest of the brand in the coming months.
Won Ballpark Franks for Publicis Seattle with our “Men, easier fed than understood” campaign.
Created, wrote, and produced a 6-year 100+ spot campaign that made Sprint the fastest growing company in the country and moved their HH penetration from 10% to 75%.
Created a digital Paypal campaign that increased usage intent by 69%
Other clients we wrote campaigns for include; GM, Lincoln cars, Wynn Properties, (all of them) Hungry man, See’s Candies. Vlasik Pickles, half a dozen banks and multiple beer/alcohol/wine brands.
Awards include Clio, Addy, Yellow Ad&D pencil. Andy, One Show etc.